Having worked closely with many small voluntary and community organisations (VCOs) over the last few years helping them to use ICT appropriately to be more efficient, effective and sustainable, I have turned my attention to how social media may be able to help them.
This is a real challenge as there are issues such as capacity, knowledge, cost, time etc. Also the emphasis on social media tends to be around the tool as the solution and as every VCO is almost unique a solution that will fit one vco will not fit the next. So I have started an experiment looking at how social media might be used by the smaller VCOs. To check out the background, introduction and the rest of the story visit here. http://yhictchampion.wordpress.com/category/socialmediavco/
You can also follow it on Twitter at #socialmediavco
Although your emphasis is on membership organisations, the same applies to all organisations who are in contact with clients/users. The growth of social media only serves to emphasise that anyone to whom you are providing a service or product is, or at least should be considered a member and treated as such.
After all it isn't just the service that they are 'buying into' it is YOUR service. It is you and your organisation. You are the trusted adviser/provider. So many organisations in all sectors miss out on the opportunities that there are to develop these relationships. Social media can help us to become effective membership organisations.
I am running a social media and voluntary sector experiment to explore how small VCOs can use various forms of social media to help them to achieve their goals. You can find this here or follow it on Twitter at #socialmediavco.
Now to walk the talk.
Simon
Having worked closely with many small voluntary and community organisations (VCOs) over the last few years helping them to use ICT appropriately to be more efficient, effective and sustainable, I have turned my attention to how social media may be able to help them.
This is a real challenge as there are issues such as capacity, knowledge, cost, time etc. Also the emphasis on social media tends to be around the tool as the solution and as every VCO is almost unique a solution that will fit one vco will not fit the next. So I have started an experiment looking at how social media might be used by the smaller VCOs. To check out the background, introduction and the rest of the story visit here. http://yhictchampion.wordpress.com/category/socialmediavco/ You can also follow it on Twitter at #socialmediavco
Simon
Although your emphasis is on membership organisations, the same applies to all organisations who are in contact with clients/users. The growth of social media only serves to emphasise that anyone to whom you are providing a service or product is, or at least should be considered a member and treated as such. After all it isn't just the service that they are 'buying into' it is YOUR service. It is you and your organisation. You are the trusted adviser/provider. So many organisations in all sectors miss out on the opportunities that there are to develop these relationships. Social media can help us to become effective membership organisations. I am running a social media and voluntary sector experiment to explore how small VCOs can use various forms of social media to help them to achieve their goals. You can find this here or follow it on Twitter at #socialmediavco. Now to walk the talk.