Robin Brady

This is very interesting. Crusaid is a single issue organisation (HIV and AIDS) and yet over the past five years we have seen many other organisations add HIV to their range of issues to campaign with and in the UK HIV services are being dilluted into general sexual health and other areas. We don’t see a rise of the single issue from where we stand, we see the demise of it. The dissolution of issues and causes into larger broadbrush approaches that are aimed at the 30-second attention span and become just noise can become a real threat to niche players like ourselves.