Olly Lawder
Olly says...
At Spencer du Bois we’re passionate about making a real difference. For over twenty years we’ve been helping organisations to challenge attitudes, inspire action and make the world a better place. We provide strategy, identity and visual communications for not-for-profit organisations, government, social enterprises and businesses whose ambitions go beyond the bottom line.
By playing it safe with generic values, confusing them with internal behaviours and not being bold enough, charities are missing an opportunity for compelling emotional engagement.
That’s the key message emerging from our recent analysis here at Spencer du Bois, the charity branding specialists. Based on research of 50 of the top 100 UK charities, we found that although there are some exceptional examples of good practice, most value statements are general and generic.
<>So what traps are...