Oliver Reichardt

<>I went to a talk the other day by Kevin Roberts, the CEO of Saatchi and Saatchi. His theme, Lovemarks , was that organisations should strive for ‘love’ as well as respect (odd to hear such a driven corporation talking about love). He suggested a graph with Respect on one axis and Love on the other. This leads to four boxes.
Low Love, Low Respect: Commodity items e.g. salt
High Love, Low Respect: Fads e.g. Rubik’s cube
Low Love, High Respect: Brands e.g. Intel
High Love, High Respect:...

<>Surely the media has always been extremely powerful in this regard. 2 things have changed – firstly the rise in the number of negative stories to positive stories. I can’t remember the figures exactly but it was something like 2.5 negative stories to 1 positive story in the seventies and is now around 7 negative stories to every 1 positive story. This is a shift not in trying to gain influence (which has always been there), but a shift in the way they are trying to gain influence by...

<>CSR has been going for years now (10+) and never got close to binding regulation, is there any evidence that it is going to happen any time soon (apart from isolated pockets like carbon trading)?
Why are private companies like M&S going carbon neutral and doing other CSR initiatives – because they care or because it’s a PR exercise?
Surely CSR is the lifeblood of the sector (substituting ‘corporate’ for ‘organisational’). Therefore is there any need to get caught up in a ‘we’re more engaged...