Helena Holt

I have found PESTLE most useful as a starting point for identifying the key issues for further research and analysis when combined with SWOT. It is a great way to get people brainstorming the drivers most relevant to our organisation in a way that also triggers creative ideas for how we might respond. We put large sheets of paper on the wall, mapped out a table with SWOT across the top and PESTLE down the side and in a series of meetings we are filling the boxes with ideas. From this we...