Alex Hunt


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This is timely, connecting as it does with the new public benefit reporting requirements for charities being proposed by the Charity Commission.

This is an interesting issue for the National Trust. We owe so much of our success to having a membership model – off the top of my head I think it probably drives c. 40% of our income directly, and probably significantly contributes to another c. 20 to 30% which arises from members visiting National Trust properties (i.e. spending on guide books,...

Online communities

Professionalisation of volunteering

Ease of reaching niche groups

'Always on' society

Importance of organisational values

Global resource constraints

Climate change

Single person households

Religious affilliation and spirituality

Public spaces

Public expectations and assertiveness

Personal mobility

Importance of work/life balance

Ethnic and cultural diversity

Empowered consumers/information society

Ageing population

Time and energy deficit

Ethical living and consumerism

Digital exclusion

Attitudes towards risk

Attitudes towards community responsibility

'Britishness' and citizenship

Social enterprise

Poverty and inequality

Planned individual giving

New philanthropists

Inequality between local areas

Hybridisation of charities

Green taxation

Corporate responsibility

Bringing markets into public services

Stock market performance

Number of general charities

Globalisation of markets

Corporate giving

Consumer spending and confidence

Blurring boundaries between sectors

Levels of public spending

Policies on active citizenship and volunteering

Public participation in decision-making

Policies on multiculturalism and social cohesion

Personalisation of services

Localism agenda

Focus on well-being

Regionalisation